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Part: I An Aggressive Species > When Nothing Is the Best Solution

Chapter 7. When Nothing Is the Best Solution

While everyone talks about being "proactive" as a good strategy, whether you're solving a problem or planning for the future, sometimes the best strategy is to do nothing and wait, even when you are eager to do something, anything. That's because taking no action can seem so powerless; yet at times the power comes in your ability to wait and let someone else make his or her move first.

That's what happened to Joe, when his company hired a local software designer, Aaron. The plan was to create a dedicated Web site to market some specialty educational toys that Joe's company had been selling locally through department stores and trade shows. Joe had been thinking of going online for some time but didn't have the knowledge to set up a commercial site himself, despite a few introductory classes on creating Web pages. Thus, he was delighted when he ran into Aaron at a local business networking meeting, and Aaron described his skills. Definitely, he sounded like the "can do everything person" Joe needed, from setting up the site to processing and sending out the orders. Joe would just have to supply the products, photos to use on the site, promotional copy, and some leads for potential buyers. "And I'll do the rest," Aaron assured him. "Besides, I'm an expert in Internet marketing."


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