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Part: I An Aggressive Species > Prepare for the Worst-Case Scenario

Chapter 6. Prepare for the Worst-Case Scenario

Everyone agrees that preparation is absolutely critical. Whether it's a speaking presentation, a report you are writing, a sales meeting, or something else, preparation is a major key to success. Usually when people talk about preparation, they are talking about follow-up; perseverance; getting the facts; doing the research needed; and practice, practice, practice. But even if you do all of these things and feel fully prepared, are you really?

Unfortunately, you can be perfectly well prepared for what you expect. But then you may find you have done all this great preparation and things are not what they seem. You are hit with the unexpected and unpredictable. You encounter the "worst-case scenario" and you didn't consider it a possibility at the time. The experience is a little like spending weeks and weeks preparing for a big exam only to find out that the exam will be on another subject that you haven't prepped for at all. Likewise, in the workplace, you might get all that research data your manager wants, only to discover the company's marketing program has changed, so he wants the research about something else. Or maybe you think you are giving an informal presentation to a small group in your office and are fully prepared for that only to find the arrangements changed. Instead of talking to a small group, you are now one of the featured presenters at the company's upcoming conference.


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