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Group Dynamics

Group dynamics can be a formidable spur to aggression. Groups often elicit strong feelings and a sense of righteousness in their members. As a result, groups often scapegoat people. Understanding how and why groups do this can help you avoid becoming a target of a group’s aggression.

To help maintain group cohesion, groups develop an invisible wall around themselves. Members develop a sense of us versus them. Group members tend to see the group as perfect, and all badness and negative perceptions are placed on outsiders. Tensions between groups are likely to become particularly difficult if the groups must work together but have different objectives and needs. For example, although production and sales both want the company to succeed, they have competing parochial interests in terms of how many models to sell and how frequently to make product changes.


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