• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Chapter Fourteen. Accessibility Basics > The Genius Puts His Foot in It

The Genius Puts His Foot in It

On more than one stage, lecturing to a professional audience, we have heard a highly respected fellow web designer respond to a spectator's accessibility question with nonsense like this: “We create cutting-edge branding work for the elite consumers our client is trying to reach. That accessibility stuff—that's a very small part of our market, and… uh… our client doesn't mind losing those few people. I mean, hey, our client makes high-definition wide-screen TVs. Blind folks aren't buying those this year (chuckle, chuckle).”

Actually, blind people might buy those TVs for a sighted partner or family member if the site allowed them to read the specifications and use the online ordering forms. Moreover, the overwhelming majority of visually impaired web users are not entirely blind or even close to it. Most who require access enhancements range from people with low vision to the color blind to the slightly myopic, and any of these might desire and be willing to purchase a high-quality, big picture television set.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint