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Chapter Three. The Trouble with Standard... > Lovely to Look At, Repulsive to Code

Lovely to Look At, Repulsive to Code

IN mid-2002, with six others from the new media community, I served on the judging committee of the Eighth Annual Communication Arts Interactive Awards (www.commarts.com), arguably the most prestigious design competition in the industry. The sites and projects submitted in competition were among the year's most skillfully developed and designed.

We judges initially spent 10 weeks reviewing thousands of websites and CD-ROMs, narrowing the field to hundreds of finalists from which fewer than 50 would be selected as winners. The final judging took place in the Bay Area, where the seven of us were sequestered for a week. Until winners were chosen, we could not leave. At week's end, we had chosen 47 winning projects and had thereby been released from bondage.


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