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Chapter Four. XML Conquers the World (An... > The W3C Gets into the Act

The W3C Gets into the Act

It was once the W3C's policy to publish but not push its standards. But the era of W3C passivity is ending. In 2001, the W3C formed a Quality Assurance group (http://www.w3.org/QA/) to better communicate with the design and development community and to ensure that W3C specs are usable and correctly implemented. The W3C also began publishing a series of articles intended to explain and promote its specs.

A W3C draft article (www.w3.org/WAI/bcase/benefits.html) on the business benefits of accessible, standards-based design includes increased market share and audience reach, streamlined efficiency (with lowered costs), reduction of legal liability, and a clear demonstration of social responsibility. The article is worth reading, printing, and sharing.

If the benefits the W3C article mentions sound familiar, you've been reading this book rather than flipping through its pages in a state of hypnotized inattention. If the benefits sound compelling, they should. Standards and accessibility expand your audience while reducing costs. If that proposition fails to interest a business owner, he or she does not live on the same planet as the rest of us.

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