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The Trouble with Flash

The principal problem with Flash is that it is inappropriate for many content and commerce sites. Yet developers use it in these inappropriate situations because Flash facilitates snazzy presentations that make clients feel they're getting bang for their buck—and because, successful or not, Flash sites look good in the company's portfolio.

News sites, portals, shopping sites, institutional sites, community sites, magazines, directories, and others that emphasize text or involve practical interactivity are still best served with XHTML, CSS, and other standards. Yet many developers sell Flash instead, not because it serves the project's goals, but because they get off on it, and the resulting work attracts new clients. It's roughly the equivalent of ad agencies pushing work that doesn't sell in hopes of racking up creative awards.


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