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The Value of Flash

While the incompatible scripting languages and Object Models of the 4.0 browsers wreaked havoc and drove up costs, Flash 4 and its powerful scripting language worked equally well in Navigator, IE, and Opera and nearly as well in Mac OS, Linux, and UNIX as it did in Windows. For many designers, it was adios to HTML, botched 4.0 browser CSS, and rat's nests of incompatible code, and hello baby to Flash.

Spinning logos, tedious “loading” screens, and endless, unwanted “intros” initially gave Flash a bad name among users. But juvenile abuse of the new tool's power eventually gave way to sophisticated user experiences created by the likes of One9ine [3.15], Juxt Interactive [3.16], and other high-end shops. Less talented and less innovative agencies hastily hopped on the Flash bandwagon, often producing far less engaging sites, but you can't blame bad carpentry on the hammer and nails. Flash was eating the rich application space the way Microsoft's browser was eating Netscape's lunch.


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