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Chapter Five. Modern Markup > The Secret Shame of Rotten Markup

The Secret Shame of Rotten Markup

The more successful we've been in the field of web design and the longer we've been at it, the less likely we are to even be aware of the hidden cost of rotten markup. During our industry's first decade, designing for the web was like feeding a roomful of finicky toddlers. To build sites that worked, we dutifully learned to accommodate each browser's unique dietary requirements. Today's browsers all eat the same nutritious stuff, but many professionals haven't grasped this and are still crumbling M&Ms into the soufflé.

Bad food hardens arteries, rots teeth, and diminishes the energy of those who consume it. Bad markup is equally harmful to the short-term needs of your users and the long-term health of your content. But until recently, this fact was hidden from many of us by the high junk code tolerance of most popular browsers, as discussed in Chapter 1, “99.9% of Websites Are Obsolete.”


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