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Chapter Three. The Trouble with Standards > Common Goals, Common Means

Common Goals, Common Means

The websites submitted to Communication Arts were wildly diverse in their creative and marketing objectives, but most shared certain underlying goals—the same goals as your sites and mine. We all want our sites to attract their targeted audience, encourage participation, be easy to understand and use, and say all the right things about our organization, product, or service, not only in words, but also in the way the site looks and works.

Most of us would like to get the best value for the money in our budgets. We want our sites to work for as many people and in as many environments as possible. We hope to avoid bogging down in browser and platform incompatibilities and to stay at least one jump ahead of the swinging scythe of technological change.


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