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Chapter Seven. Tighter, Firmer Pages Gua... > Giving Names to Bad Things

Giving Names to Bad Things

In the section that follows, we'll look at the dumb ways too many sites are built and explain why these methods are counterproductive. We'll also concoct labels for several especially unsavory techniques that are used too often. Reading this section will not only banish these bad habits from your work, but it will also help you spot these errors in the work of your colleagues and vendors.

After you've read this section of the chapter and engraved its simple lessons on your heart, when colleagues or vendors try to get away with certain kinds of foolish markup, you will call them on it with the chillingly apt descriptive labels invented in this chapter. Your colleagues and vendors will develop a newfound respect for markup, a newfound respect for you, and above all, a profound discomfort whenever you're around them.


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