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Chapter Three. The Trouble with Standard... > Product Awareness Versus Standards A...

Product Awareness Versus Standards Awareness

As companies were striving to deliver “push-button easy” solutions to the problems of front-end design, the same thing was happening on the back end and in the middle. Proprietary publishing tools and database products from big brands like IBM, Sun, Lotus, and Microsoft and tough little companies such as Allaire (now part of Macromedia) offered needed functionality at a time when standards like XML and the DOM were still being hammered out in committee.

You don't build your car from scratch. Why build your website that way? Sign here, buy now, and if anything doesn't work, we'll fix it in the next upgrade. To deadline-driven developers, the pitch made sense, for the same reason it had once made sense to treat HTML as a design tool: namely, meeting client needs right now.


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