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Chapter Three. The Trouble with Standards > Consortia Suggest, Companies Sell

Consortia Suggest, Companies Sell

In the West, when we face a business or creative problem, we tackle it by opening a software application, and we look to market-leading corporations to deliver the products we need. Site owners check the health of their business by opening Microsoft Excel-formatted spreadsheets. Designers create logos in Adobe Illustrator and animations in Macromedia Flash, and they prepare images and web layouts in Adobe Photoshop. For every problem, there's a software category, for every category, a leader.

Although pioneering web designers and developers learned to create pages in Notepad and SimpleText, many who came later relied on visual editing products (WYSIWYG tools) to handle their authoring chores. As proprietary scripting languages and incompatible Object Models made development ever more complex, products like Macromedia Dreamweaver and Adobe GoLive helped many pros create sites that worked while hiding the underlying complexities. How would you support multiple browsers? Push the right button, and the software would do it for you.


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