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Before You Begin > Is This Trip Really Necessary?

Is This Trip Really Necessary?

For websites to shed their traditional woes and move to the next level, designers and developers must learn to use web standards, and site owners and managers must be told how standards can help their business.

The revelation of web standards will not manifest itself on its own. Business owners are unlikely to scour the W3C website, decipher its pocket-protector-style documents, and intuitively grasp what cryptic acronyms like XHTML or CSS might mean to their profitability. Likewise, overworked designers and developers, struggling to make deadlines, have little time to trek through mailing lists and online tutorials in search of comprehensible explanations of changing web technologies.


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