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Before You Begin > Spiraling Costs, Diminishing Returns

Spiraling Costs, Diminishing Returns

Spaghetti code, deeply nested table layouts, <font> tags, and other redundancies double and triple the bandwidth required for our simplest sites. Our visitors pay the price by waiting endlessly for our pages to load. (Or they tire of waiting and flee our sites. Some wait patiently only to discover that when our site finally loads, it is inaccessible to them.)

Our servers pay the price by chugging out 60K per page view when 20 might suffice—and we pay our hosting companies (or increase our IT budgets) to keep up with the bandwidth our pages squander. The more visitors we attract, the higher the cost. To cope with our ad hoc front-end designs, our databases make more queries than they have to, further escalating our expense. Eventually we're forced to buy or lease additional servers to keep up with the demand—not of increased visitors but of excess markup and code.


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