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Chapter One. 99.9% of Websites Are Obsol... > When Good Things Happen to Bad Marku...

When Good Things Happen to Bad Markup

Early in a computer programmer's education, he or she learns the phrase “Garbage In, Garbage Out.” Languages like C and Java don't merely encourage proper coding practice; they demand it.

Likewise, among the first things a graphic designer learns is that the quality of source materials determines the effectiveness of the end product. Start with a high-resolution, high-quality photograph, and the printed piece or web graphic will look good. Try to design with a low-quality snapshot or low-resolution web image, and the end result won't be worth viewing. You can turn a high-quality EPS into a suitably optimized web page logo, but you can't convert a low-resolution GIF into a high-quality web, print, or TV logo. Garbage in, garbage out.


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