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The Good Reasons

There are some great reasons to add community features to your site, and some of them are very cool indeed. User-generated reviews of products in a web store can influence your users’ buying decisions. Adding posting to the end of local news stories creates a real sense of community. Creating support forums for your product will enable your users to help each other out of common problems.

The one thing you can count on is surprise. Your users will engage in conversations that you never dreamed of.


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