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Chapter 1. Is This Trip Really Necessary... > Bad Reason #2: “Because We’ll Get Fr...

Bad Reason #2: “Because We’ll Get Free Content!”

In my freelance business, whenever people refer to community features as free content, my rates immediately double. It is clear they have no idea what is involved.

On the face of it, when your users contribute to your site, it is like getting free content. But like my mom always said, “There’s no such thing as a free lunch in this world.” The web is no different.


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