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Chapter 9. Email Keeps the Conversation ... > Community That Comes to You

Community That Comes to You

Caleb Clark has more experience than almost anyone as a host of web-based and email-based communities. His full interview is in Chapter 5, but he said one thing that didn’t make it in that I really liked. When asked what makes email communities different from web-based ones, this is what he had to say:

The most important difference I’ve found is that you have to go to the web, but email comes to you. Thus, web communities are based more on what will motivate folks to click an address, log in, and check threads. Email flows right to people, which makes it easier, but also easier to get flooded with and blown off.


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