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Chapter 3. Design Matters …Architectural... > Rule #2: Bury the Post Button

Rule #2: Bury the Post Button

When I say “bury the post button,” I mean this: Go to the front door of your site and start clicking. Take the most direct path to the post button—the button that a user would click to commit his post to your site. Count the clicks it takes to get from start to finish. The more clicks it takes, the better the posts will be.

In my experience with community features, I have observed a proportional relationship to the distance that the post button is from the front door of the site and the quality of conversation on the site. The farther away it is, the better it gets.


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