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Chapter 2. Content Comes First …Give You... > The Power of Personal Stories

The Power of Personal Stories

One way to draw people into intimate conversations is to engage them as people. Personal stories are a wonderful way to create a discussion that is at once inclusive, polite, and real.

That’s the goal of my personal storytelling site {fray} (fray.com). For example, on the first day of the year 2000, I posted a simple story there about what I’d done to celebrate the new year.


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