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You Get What You Give

If I’ve learned anything from my years of observing and creating online communities, it’s that the tone of the content you give your users is replicated and amplified a thousand times in the responses it generates. It works almost like an echo: If you scream into a canyon, you’ll hear three screams back.

If your content is pushy and opinionated, you can count on pushy and opinionated responses. If your content is personal and genuine, you’ll get personal and genuine responses back. And as the responses grow, that tone is multiplied with each post. A gentle push in one direction can send a fledgling community up to the stars or straight into the gutter.


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