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Chapter 10. Commerce Communities …How to... > A Conversation with Matt Williams

A Conversation with Matt Williams

Matt Williams

To get a better feel for how the biggest e-commerce company in the world thinks about community, I went to Amazon’s Director of Community. Matt Williams was gracious enough to answer my questions in mid-2001. After all my discussions with Internet dreamers and scrappy idealists, it was sobering to sit down and discuss “customers” and “buying decisions.” No matter what you think of Amazon or the idea of commerce communities, it is the undisputed leader in this space. Personally, I find the idea of a cross-site community platform very intriguing, and it’s only the beginning.


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