• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Chapter 10. Commerce Communities …How to... > Successful Companies Encourage Commu...

Successful Companies Encourage Community

When companies encourage communities to form around their product or service, amazing things can happen. Blogger (blogger.com) is a web-based application that enables people to easily update their website. When the service slowed down in early 2001, the company asked its users for help. They set up a donation drive to help raise the $6,000 they needed for a new server to speed up the service. In a week, they earned more than $10,000.

Of course, when companies discourage community, amazing things happen, too. Amazingly bad things.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint