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Chapter 10. Commerce Communities …How to... > A Commercial Web Begets Commercial C...

A Commercial Web Begets Commercial Communities

The notion of a community formed around commerce is heresy to community purists. Some believe that introducing commercialism into a community setting is like putting bleach in a tide pool. And, for some communities, they’re right. A community founded around personal stories or intimate exchanges won’t take kindly to an ad for your lemonade stand.

But what if your lemonade stand spawns a group of people who love your lemonade? Isn’t it possible that they might have other things in common, too? And, if they’re given the opportunity to communicate, your users may create a community themselves. In the end, it’s not you who creates a community, it’s your users.


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