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Barriers Are Good

Barriers are a part of everyday life. In the olden days, when you wanted to write a letter to the editor of a newspaper, you actually had to sit down, write something on paper, stick it in an envelope, address it by hand, and put it in a mailbox.

Just because the web can make this process easier doesn’t mean it should. Sometimes, the best thing you can do for your community is to make it just slightly hard to reach. And while you may not want to take it all down dramatically or hold a village burning, you should pay close attention to the barrier to entry on your site. Nudging it up or down with care may be the most important piece of design you create.


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