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Chapter 15. The Future > Symptoms of Leaping the Chasm

Symptoms of Leaping the Chasm

In the past, early adopters applied usability work. In the model of technology adoption created by Geoffrey Moore [1999], usability seems ready to leap the chasm and become the generally accepted approach. Many organizations are engaging in systematic usability efforts, and many more are interested in doing so. Even the most unintelligible applications are touted as “usable” and “easy.” So even if the reality is not always present, the motivation is there.

We have seen years of early adoption behavior. Aggressive and visionary managers have completed thousands of isolated usability projects, usually with good results. It is common to encounter organizations that are interested in how to make usability a part of their routine practices. We are on the brink of a mass transition in IT methodology. The foundation in technology is present, and the need is evident. A typical behavior of early adopters is experimentation—and the history of experimentation in usability exists.


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