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Chapter 1. The Deep Changes > Changing Management Values

Changing Management Values

While the development community changes from fixation on features and new technologies, management must also change. Management is used to asking whether milestones and budgets are under control and establishing compensation schemes that reinforce the need to produce functions on schedule. This has worked well in the past, but it won't work well in the future. Things that were thought of as secondary intangibles and “nice-to-haves” must be quantified and managed. They are the key to the future.

Management must understand that the company is building not just systems that will function but also systems that must work in the context of a given range of users, doing a given set of tasks, in a given environment. Success is measured as the real business value of the application. To be a success, it takes much more than just delivering the Web site or application on time. The deliverable must be usable and satisfying to operate. The outcome of the design will depend on the organization and may include increased sales or enrollment, more leads, increased willingness to pay fees, larger sets of items per purchase, and so on. These are the results that usability buys you. Few organizations will not directly benefit from good usability engineering.


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