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Chapter 5. Strategy > Slower Can Be Better

Slower Can Be Better

Achieving a successful institutionalization of usability program requires time and patience. There is an uncomfortable joke in aviation that captures this principle quite well. A plane called the “V-Tailed Doctor Killer” has a funny tail design, but more to the point it is a powerful and complicated aircraft. Many doctors have the money to buy such a machine, but they do not have the time or experience to use it safely. They can fly it under normal and comfortable circumstances, but in more dangerous and pressure-filled moments, they lose control.

It is the same with a usability effort. You can buy a complete usability infrastructure and set of activities. You can implement training, methodology, standards, tools, projects, and hiring. It takes a great deal of effort and money to put these elements in place, but until the organization has had time to digest each intervention and each component of the infrastructure, there is little value. It is easy to bite off too much and then think you are well fed. Take your time in implementing usability, and build that time into your strategy.


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