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Chapter 5. Strategy > A Proactive Organization

A Proactive Organization

As you start the institutionalization effort, it is essential to set up a proactive effort. It is easy to start putting out the numerous fires of poor usability and to have a small group of dedicated staff working to fix the tidal wave of bad designs, one by one. Be forewarned—this approach is guaranteed to fail. It is like having doctors administer to all the health needs of the community, from taking temperatures and applying bandages to transporting patients and performing surgery. The medical community can't work that way, and neither can your usability staff.

The medical community has paramedics, nurses, and physician's assistants to help with the range of activities. For your company's strategy, you need to build a similar set of facilities to create a proactive organization. This is the only way to ensure routine usability.


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