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Part: I Startup > Wake-up Calls and Common Reactions

Chapter 2. Wake-up Calls and Common Reactions

  • There is no question that user-centered design is worthwhile.

  • There are a number of ways to get your organization moving toward the institutionalization of usability. Try to pick one of the less painful and less expensive wake-up calls.

  • The different types of wake-up calls include train wrecks, executive insights, new staff, education and training, expert reviews, usability testing, and new technologies.

  • Wake-up calls leave people wanting to move forward. Don't fall for usability fads or half measures.

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