• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Chapter 12. Staffing > The Chief User Experience Executive

The Chief User Experience Executive

Once the institutionalization effort has succeeded, a central usability organization should be in place (as discussed in Chapter 11). This organization reports to an executive, who may be a Chief User Experience Officer (CXO), the senior vice president of marketing, or the head of quality assurance. Whatever the title or position, this executive has a set of activities and responsibilities to fulfill.

In many ways, the user experience executive continues the role of the executive champion (refer to Chapter 3 for additional details on this role). It is essential to continue chanting the mantra of the business focus for the usability work and to continue working within the politics of the organization to ensure the support from key players. In some ways, these tasks are much easier to address now that the organization has been sensitized to usability issues and a foundation of support is in place. The initial strategy of institutionalization has given way to a far more complex set of projects and initiatives, and the executive must guide the balance between strategic activities, infrastructure, and tactical work. In addition, the executive still needs to continuously monitor progress, solve problems, and celebrate success.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint