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Chapter 11. Organizational Structure > Graphic Artists, Writers, and Other Usab...

Graphic Artists, Writers, and Other Usability-Oriented Staff

A wide family of specialists helps form the actual user experience. For example, graphic artists create icons and other graphical images, technical writers generate content, and market research groups get wider and different data about users. How do all these different types of people interact within the organization?

If you have a CXO, you have someone in a unified position who can coordinate the disparate central groups that focus on user experience. The market researchers can raise issues to be studied by the usability team, and the usability specialists can bring challenges to the graphics team. There is an opportunity for a powerful creative synergy. If you don't have a CXO, you need to consider placing these staff members in your central usability group.


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