• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL

Part: III Organization > Organizational Structure

Chapter 11. Organizational Structure

  • Spread usability consciousness throughout the organization. The focus on usability cannot reside only within a single group or team. In order to succeed, the idea of the importance of usability must permeate the entire organization's awareness and processes.

  • Three types of organizational structures are commonly considered for the permanent usability team.

    • Matrix— There is a central usability group, but that group does not do all the work. The central group also supports usability practitioners working within different project teams. This structure works well for medium- and large-sized organizations.

    • Centralized— All the usability staff members are in a single team and are assigned temporarily to help on specific projects as needed. This structure works well for small organizations.

    • Decentralized— Usability staff members are allocated to specific projects and report up through the various lines of business. This structure has some inherent flaws; I don't recommend using it.

  • All organizations need a central usability team. Although this team in reality is often found in many parts of the organization, it ideally exists under a Chief User Experience Officer (CXO) or the head of marketing.

  • Have an effective escalation pathway in place for problems with funding, staffing, and even specific design decisions.

  • Graphic artists, writers, and other usability-oriented staff may best be placed in the same organization as the central usability team.




Not a subscriber?

Start A Free Trial

  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint