• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint

Individual Differences

The first task is to determine what factors affect how an audience uses the Web site. People differ on an individual level. These differences may include differences in mental abilities, temperament, and motivation. It is important to characterize the users in terms of these differences to place constraints on the interface design. In addition to these differences, frequency of Web use and overall computer experience will result in different levels of sophistication corresponding to different user needs. For example, experienced users may find help and other support intended for novices to be annoying and prefer to interact in a style that takes advantage of their accumulated knowledge.

Individual differences can be grouped into four categories: (1) knowledge, experience, and skill; (2) personality factors; (3) physical and demographic attributes; and (4) user levels. The relative importance of these factors is determined by the projected Web site that one plans to build. For example, knowledge and problem-solving skill would be important for a complex system encompassing many transaction-oriented and decision-making tasks, but personality differences would have a greater effect on the success of an entertainment-oriented Web site. Physical and demographic attributes, on the other hand, would be highly important for a Web site designed for the visually impaired. In all cases, however, the complete set of factors must be examined.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint