• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint

Defining an Audience

Defining an audience is an essential prerequisite for designing a Web site. The user profile will influence the way we design and evaluate the interface. The experiences, characteristics, needs, skills, and requirements of the user can affect design decisions at both the site and page levels. We consider Web users in terms of both individual and group differences. Individual differences include characteristics such as skill and personality factors, while group differences include characteristics such as national language and cultural factors. Recognizing these differences and identifying the predominant audience characteristics enable us to place appropriate constraints on interface design and interaction style. Successful usability design practice also takes into account people's cognitive limitations and capabilities, including the abilities to assimilate, retain, and retrieve information. For user interface evaluation, it is easier to select test participants who are representative of the intended audience if we already know the predominant and important audience characteristics.

To generate an audience profile, we need to perform the following tasks.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint