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Chapter 7. The Web Site

Chapter 7. The Web Site

To visitors, the Web site represents a context with its own constraints for taking actions and fulfilling goals. These constraints are different from the more general constraints of the genre context discussed in Chapter 6 and the more specific factors of the page context covered in Chapter 8. At the site level, there are seven key usability design issues that are particularly important for creating effective Web site interfaces.

These seven constraints supersede any human factor guidelines at the page level with which they conflict.

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