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Chapter 8. The Web Page > Home, Content, and Transaction Pages

Home, Content, and Transaction Pages

We can divide the pages of a Web site into three types: the home, or entry, page, the content page, and the transaction page. The home page provides an introduction to the site. The visitor uses content, or information, pages to scan or read domain-specific information. Transaction pages are where visitors enter relevant data and receive responses. The design features we have already discussed, such as consistency of information placement, color guidelines, text formatting, and so forth, apply uniformly across page types, but there are a few design issues that are unique to each type.

The Home Page

The home page should establish site identity and give a clear overview of the content. Both topic organization of the site and how to use the site should be communicated by the links, buttons, and tabs on the home page. A Web site should be designed with a hierarchical organization starting with general information on the home page and adding increasingly more specific information as visitors descend to content and transaction pages.


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