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Chapter 11. The Cultural Context > Designing for the Localized Web

Designing for the Localized Web

Cultural elements for designing localized Web sites derive from the interaction of two contexts: the environment and the user. The environment provides physical cultural attributes such as architecture, regional plants and wildlife, natural and adopted colors, symbols, signs, images, sounds, and scents. The cultural attributes associated with the users include customs, practices, and behaviors that range from conventions, such as how people express date and time, to intangibles, such as power-distance relations and uncertainty avoidance (Hofstede, 1997).

When targeting a cultural community, Web designers should consider foraging for six categories of culture-specific elements.


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