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Chapter 11. The Cultural Context > Culture-Specific Designs

Culture-Specific Designs

Designers of Web sites have started to pay attention to the fact that their designs should be tailored to the cultural communities that make up their target audiences. As a minimum, where it is relevant, the same site appears in the language of the target audience. Contrast, for example, the Microsoft site for Japan and France in Figures 11.1 and 11.2. The most prominent factors differentiating the two sites are the language and layout. There are few other differences deriving from culture. The same is true for other companies' sites, such as Amazon.com, America Online, and Yahoo.

Figure 11.1. Microsoft Japan site

(Screen shot reprinted by permission from Microsoft Corporation.)



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