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Chapter 1. Human Computer Interaction for the Web

Chapter 1. Human Computer Interaction for the Web

The billboards loomed over America's highways and byways, displaying three scenes. In the first, the frowning housewife holds up a pair of grubby trousers for all to see. In the second panel, she places the offending garment in the washing machine and then adds laundry powder from the sponsor's distinctive box. In the last picture, she displays the now sparkling clean pants, and her radiant smile, across the consumer landscape.

That housewife sold millions of dollars' worth of laundry detergent.


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