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Genre Form

Genre form means the way the elements of the genre's site are arranged. How information on a site's page is organized is often a clue to the identity of the site. Certain structures or element arrangements tend to be prevalent on the majority of the sites of a given genre. These act as signature identifications for that genre. For example, in a news site, the placement of the featured story at the top and in the center of the page, with links to other current stories in a column on the right of the page, is a signature for that genre. The USA Today page in Figure 6.1 is an example of this prevalent form feature. To view a similar layout in the broadcast news subgenre, see the CNN.com home page in Figure 7.3 of Chapter 7.

Another form characteristic for news sites is the length of a text line. Line length is based on whether the text is meant to be read or scanned. Notice that text excerpts to be scanned, under headlines, are in a column format with lines of no more than 35 characters. For full length, an in-depth article is most frequently in full-length lines of up to over a hundred characters.


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