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Genre Content

Content gives a genre its uniqueness. The content of a news site is some kind of current or archived news. Because most Web visitors who browse news sites are aware of current events, they would immediately recognize a site as a news site simply by reading a current event headline. Thus, content designers should ensure that the home page of a news site provides headlines of the major current stories on topics important to the audience. International news, national news, financial news, sports, breaking stories: Any one of these content headlines tells visitors that the site is a news site. Notice the headline format for news of the day on the USA Today page in Figure 6.1. The headlines of featured stories are in the middle and top of the page in large text that serves as links to the full stories.

Figure 6.1. Headline format on USA Today page

(© 2001 USA Today. Reprinted with permission.)



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