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Pattern Group D. Writing and Managing Content >  Consider These Other Patterns

Consider These Other Patterns

DISTINCTIVE HTML TITLES (D9) are important to search engines because programmers often use HTML titles as the leading description for each search hit in the ORGANIZED SEARCH RESULTS (J3) page, and because they are often favorably weighted if they contain search keywords. If you include the most often used keywords about the category of service your site provides ABOVE THE FOLD (I2), search engines are sure to include those words. Make your site accessible. SITE ACCESSIBILITY (B9) also helps search engines by making the nontextual content textual, such as by giving images ALT text descriptions. When these descriptions contain keywords, they become part of a search engine's index.


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