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Solution

Begin by writing distinctive HTML titles for every page because they are used as the page title in search results and sometimes search engines rank pages higher if search terms are contained in titles. Use keywords, those you would use most frequently to describe the site's purpose and offering to customers, at the top of each page and in the body of the text. Include descriptive META tags representative of the content contained in each page. Make your site accessible to people with impaired vision because doing so also helps search engines. Avoid rigging the system with bogus keywords and text—an approach that is often counterproductive.

Figure D6.4. Use the page title, keywords, and descriptive text in your Web pages to help ensure high rankings in Web search results.



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