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Problem

It is difficult to find a site on a list of search engine results if it is too far down the list. Making a site appear toward the top of any search requires writing site content in customized ways.

Search engines are one of the primary tools people use to find sites,[1] just as they are one of the most popular ways people find pages within a site. But one of the biggest problems people face on search engines is that they have to wade through page after page of results to find a site that meets their needs. Because your potential visitors start at the top of the first page and read down, your site needs to be near the top of the first page of search results, before readers lose interest or find your competitors.

[1] According to information gathered from the Media Metrix U.S. Top 50 ranking for Web sites (www.jmm.com/xp/jmm/press/mediaMetrixTop50.xml), search engines consistently ranked as the most popular sites on the Web from May 2000 through November 2001.


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