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Chapter 1. Customer-Centered Web Design > Technology-Centered Design

Technology-Centered Design

Sites constructed on the basis of technology-centered design are often built with little up-front research about business needs and customer needs—just a lot of hacking and caffeine. We have all seen these kinds of Web sites—the ones overloaded with animation, audio, and streaming banners. The problem with this approach is that it often results in amateurish Web sites that are not useful, usable, or desirable. Technology-centered Web sites were pervasive in the early days of the Web, but thankfully they are becoming less common as the Web matures.

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