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Pattern Group A. Site Genres >  Consider These Other Patterns

Consider These Other Patterns

For valuable company sites, using the 95 percent–5 percent solution, create a HOMEPAGE PORTAL (C1) that gives people an UP-FRONT VALUE PROPOSITION (C2) and MULTIPLE WAYS TO NAVIGATE (B1). Use FAMILIAR LANGUAGE (K11) targeted to the role and kind of visitor, including customer, partner, press, investor, or potential employee. Make use of online marketing by offering E-MAIL SUBSCRIPTIONS (E2) to a free company newsletter, to keep ongoing contact with previous site visitors. Post job openings to recruit potential employees.


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