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Problem

Company sites must address the needs of many audiences, but a site that does not balance these needs in proportion to the audience size will not succeed.

Company sites engage, sell to, and support customers and partners. They also promote to media, inform investors, and recruit employees. These audiences have varying needs. If you want your company site to be valuable to its primary visitors, focus on that primary audience and take care of its needs first. Other audiences can be served as well, but in a less directly accessible way.


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