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The First Generation

The mantra was “build it, and they will come.” Talented individuals and large crews alike built Web sites. These creative and visionary people managed everything from business planning to graphic design and software development in this new medium. But, having built the site, they could say only that they had a Web site. They could not say how their site was performing from the customer's perspective, and what relationship the site had to the business's bottom line.

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